C. J. Stermer
Growth Marketing & GTM Strategy | Operations & MarTech Innovator| Data & AI-Driven Mindset | Mentor & Leading by Example
- Role
- Senior Mergers & Acquisitions Marketing Strategist & Go-to-market Consultant at PwC
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Mergers & Acquisitions Marketing Strategist & Go-to-market Consultant
Jan 2022 — Present
Leading global marketing strategy, operations and technology integration efforts for Fortune 500 clients engaged in complex M&A transactions ranging from $21M to $22.5B. As the marketing integration lead, I collaborate with C-suite executives, manage dozens of large teams across multiple firms to audit and align hundreds of MarTech tools and data infrastructure, driving GTM day-one readiness and long-term brand engagement. I develop personalized transformation playbooks, executive reporting dashboards, and customer lifecycle strategies to accelerate pipeline growth post-acquisition. I have extensive experience in AI-powered thought leadership and enablement, data acquisition, analytics and tools usage, including complex CRM and automation ecosystems. My work has uncovered over $2.5M in operational inefficiencies that create opportunities for Tens of Millions in large-scale global growth marketing transformations, reorgs and cost and waste reduction by 20%. I also lead global change management initiatives, including C-suite workshops, reporting and communications that drive adoption across dozens of business units and thousands of employees worldwide.
Education
Appalachian State University
Industrial/Organizational Psycology, concentration in Business Management
University of Southern California
Master of Business Administration - MBA
University of Southern California - Marshall School of Business
MBA, Executive Leadership
Skills
- Sponsorship
- Certified Meeting Professional
- Event Marketing Strategy
- Fundraising
- Private Events
- Managing Meetings
- Exhibit Preparation
- Incentive Travel
- Conference Registration
- Supervisory Skills
- Venue Relations
- Event Based Marketing
- Business Meetings
- Award Ceremonies
- Event Management
- Conference Design
- Trade Shows
- Sponsorship Sales
- Volunteer Management
- Association Management
- Live Events
- Event Producing
- Destination Management Services
- Hospitality Management
- Parties
- Convention Services
- Corporate Events
- Business Travel
- Incentives
- Destination Marketing
- Conference Logistics
- Coordinating Special Events
- Hospitality
- Galas
- Venue Search
- Hospitality Industry
- Conference Rooms
- Conference Management
- Conference Coordination
- Coordinating Events
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