Catherine Jones
Strategic Product, Brand and Marketing Professional
- Role
- Associate Director Product & Strategy at Robern
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Catherine Jones
Highly collaborative, analytical, and strategic leader with 29 years of diverse experience in the luxury building materials, lighting, toy, and fine arts industries. Broad marketing and sales background lending to strength in holistic thinking and problem-solving with foundations in product strategy and commercialization, brand, B2B and B2C performance marketing, and omni-channel campaign development and execution. Extensive channel marketing background including plumbing/electrical/lighting distribution, mass market retail including Lowe\'s, Home Depot, Target and Walmart, and Ecommerce. Leads with customer-centric mindset with strength in consumer insights and market research. Engaging relationship builder and storyteller who is inspired by design and highly motivated when a vision comes to fruition with realized results.PRODUCT MARKETING - BRAND MARKETING - CHANNEL MARKETING - CONSUMER & TRADE PROMOTIONS - VISUAL MERCHANDISING - ADVERTISING - EVENT MARKETING - CUSTOMER INSIGHTS - MARKET ANALYSIS- SALES & NEGOTIATION - ROI EVALUATION - SERVANT LEADERSHIP
Experience
Associate Director Product & Strategy
Apr 2022 — Present
Education
Colgate University
BA, Art History & Economics
1994 — 1998
Skills
- Competitive Analysis
- Account Management
- Product Marketing
- Merchandising
- Social Media Marketing
- Manufacturing
- Radio Advertising
- Product Launch
- National Promotions
- Events Coordination
- Integrated Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Mobile Marketing Tours
- Sales Management
- Marketing Communications
- New Business Development
- Visual Merchandising
- Product Management
- Sales
- Management
- Project Management
- Strategic Planning
- Cross Promotions
- Business Development
- Merchandising Strategies
- Marketing
- Consumer Electronics
- Product Development
- Advertising
- Online Advertising
- Multi-Channel Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.