Chelsea Firnstahl
Director, Product Marketing @RVO Health
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WORK HISTORY
Director, Product Marketing @RVO Health
RVO Health is a joint venture of Red Ventures and UnitedHealth Group’s Optum Health. RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
EDUCATION
Gustavus Adolphus College
Bachelor of Arts, Communication and Media Studies, Graduated
ABOUT CHELSEA FIRNSTAHL
As a director of product marketing at RVO Health, I lead marketing strategy and work on execution for a portfolio of digital health brands and partnerships that reach millions of consumers and healthcare professionals. My expertise lies in building brands and efficiently, managing marketing budgets to bring intricate marketing plans to life. I have experience in DTC and BTB. With my background as an experienced marketing director & manager, I have a proven track record of catalyzing transformative growth for diverse brands. What drives me is my passion for crafting innovative strategies that truly engage audiences and elevate our market presence. Over the past decade, I\'ve consistently delivered results by blending strategic vision with data-backed insights, fostering collaboration across different departments, and orchestrating successful multi-channel campaigns. In my time at RVO Health/Optum, I\'ve also overseen and contributed to various consumer-oriented products and services, such as Optum Perks, Optum Store, and virtual coaching platforms. I\'ve utilized my skills in online marketing, data analysis, and project management to boost growth, enhance engagement, and retain users for these offerings. My values center around innovation, collaboration, and a customer-centric approach, and I\'m committed to bringing a wide range of perspectives and experiences to our team. I thoroughly enjoy collaborating with cross-functional teams and partners to create meaningful and impactful solutions for the betterment of the health and well-being of our customers and communities.
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