Charles Kraft
Senior Product & Experimentation Specialist
- Role
- Senior Product & a B Testing Specialist at QVC
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Charles Kraft
Product manager with 7+ years of experience in digital strategy, leading a cross-functionalteam of 15 designers and developers at a Fortune 500 company. Specializing in e-commerce,video, search, personalization, and generative AI. Built an agile innovation practice delivering$200M incremental revenue and overhauling every area of the website and app experience.
Experience
Senior Product & a B Testing Specialist
Jan 2023 — Present · West Chester, PA, US
Directed QVC’s innovation strategy — evolving core navigation and checkoutexperiences, rapidly modernizing the apps, and expanding broadcast videocapabilities — driving $200M+ incremental revenue since 2023- Lead a cross-functional agile team of 15 engineers and designers, defining prioritiesand requirements, reviewing deliverables, and mentoring team members- Manage QVC’s conversational AI assistant, delivering enhancements and building outthe AI product roadmap.
Education
Drexel University
Bachelor of Science in Business Administration, Technology Innovation Management, Marketing
2013 — 2018
Carnegie Mellon University
Master of Integrated Innovation for Products & Services
Skills
- Marketing Strategy
- UX Design
- Graphic Design
- Public Speaking
- Html
- Data Analytics
- Augmented Reality
- UX Research
- Spanish-Speaking
- C++
- Microsoft Office
- Video Production
- Social Media
- Virtual Reality
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