Courtney Jimerson

About Courtney Jimerson

As a child, I was chronically shy. Drawing attention to myself or speaking out was not my thing. When writing in composition books my handwriting was so tiny, my teachers needed a magnifying glass to read it! My voice was small — and at the same time, my curiosity was big. I was fascinated with observing my peers and their responses to changes in our environment.Though much has changed since then, one thing that has remained is my deep empathy for others. I am obsessed with witnessing human interaction with products/technology. I love to communicate with people and understand how they think. Designing a product that taps into one’s emotions, is the magical connection that drives me to do what I do. In my years in the sports industry at Adidas, Nike and Reebok, many unique experiences guided my approach to designing products and brands with purpose. I’ve travelled overseas to historic Old Trafford stadium to “raise my scarf” with Manchester United football fans, and driven an RV through the mid-west to tailgate with “Cheeseheads” in Green Bay. This exposure to my audience, taught the importance of stories. I observed why and how some hold their teams and traditions with the highest regard. Additionally, I understood the importance to being authentic in my approaches to design through connection. Listening to what people are saying — or not saying — and validating their feelings, are tools I utilize on the job every day to improve overall experiences.Most recently I’ve led the initiative of streamlining the packaging of a widely differentiated Amazon private label portfolio, under one unified Amazon Fresh brand. This transition created visual consistency throughout Amazon’s grocery assortments, which provided customers with much improved shopping experiences.I thrive on building a brand’s look and telling a cohesive, seamless story over multiple-platforms, to broad audiences. If I can design empowering products/experiences that “magnify” a young student with a “small voice,” as much as it is engages their grandparents — I know I have done my job successfully!

Experience

1. Sr Design Director, Gatorade Portfolio

   PepsiCo

   Dec 2023 — Present · Chicago, IL, US

Education

• School of Visual Arts

  Continuing Education, Web Design

• The Cooper Union for the Advancement of Science and Art

  BFA, Graphic Design/Fine Art

• General Assembly

  Certification in HTML/CSS

• General Assembly

  Certification in UX Design, User Experience intensive program

Skills

• Graphics
• Illustrator
• Sketching
• Typography
• Apparel
• Creative Direction
• Corporate Identity
• Illustration
• Tech Packs
• Concept Development
• Art
• Concept Design
• Design Strategy
• Brand Development
• Logo Design
• Trend Analysis
• Fashion
• Fashion Design
• Graphic Design
• Art Direction
• Layout
• Adobe Creative Suite
• Advertising