Cj Wolford Ramirez
Chief Marketing Officer, SVP @ Sbarro | General Manager | Brand Catalyst | Digital Pioneer | ex P&G
- Role
- Chief Marketing Officer at Sbarro
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Cj Wolford Ramirez
Chief Marketing Officer with over 20 years of experience in general management, brand, media, strategy, P&L ownership, e-commerce, merchandising, and analytics. Delivered best in class ROI, volume & sales growth, efficiency, and shareholder equity in multiple industries and categories: CPG, Insurance, Retail, Medical Devices, Food/Beverage, and Technology. Experienced problem solver who can build teams with internal and external talent, keep and develop talent to achieve their goals. I grow brands, drive efficiency, and provide best in class customer experiences.
Experience
Chief Marketing Officer
Aug 2024 — Present · Columbus, OH, US
Responsible for the Sbarro brand globally. Led development and execution of all creative and brand communications, brand strategy, innovation, business growth planning, media, and annual operating plan. Tasked with re-imagining Sbarro to accelerate growth in North America & globally both in new store openings and sales. Building a new global identity for the brand, accelerating technology utilization: best in class UX/UI, new website, app, & loyalty platform, personalization, and creating new content models after rebuilding the tech stack. Accountable for business performance across all channels of business including retail, foodservice, and eCommerce. Member of Sbarro North America Senior Leadership Team & Global Senior Leadership Team.
Education
Harvard University
Certificate, Leadership Communication
The Ohio State University
Bachelor of Arts, Spanish and International Business
1998 — 2005
The Ohio State University Fisher College of Business
Master of Business Administration, Marketing Management and Strategy
2010 — 2012
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