Cj Kabwe Mulenga
Master of Business Administration (Digital Marketing) & Master of Science in Business Intelligence (Data Analytics) Graduate from the University of West Georgia || Consultant at Block+Tackle
- Role
- Data Analyst and Marketing Consultant at Block+Tackle
- Location
- Carrollton, GA, US
- LinkedIn followers
- 500 followers
Experience
Data Analyst and Marketing Consultant
Feb 2024 — Present · US
Dedicated to merging data-driven insights with marketing prowess, My responsibilities span across the Development and Marketing teams, focusing on the seamless integration of actionable data-driven strategies derived from the analysis of past customer data. Responsibilities:Campaign Management-Evaluate marketing performance metrics and identify areas for improvement-Collaborate with internal teams (sales, development, etc.) to achieve marketing objectives.Marketing Automation & Operations-Identify opportunities for process optimization and automation within marketing operations-Recommend and implement tools and workflows to streamline operations and increase efficiency.Project Management Projects-Integration of California Fish Grill\'s Customer Data Platform (CDP) and marketing tool, Wisely. Tasked with understanding the tool\'s capabilities for personalization and identifying potential gaps in alignment with our marketing strategy-Successfully manage and projects involving a comprehensive comparative analysis between Spotfire and alternatives, with a focus on guiding informed technology decisions for our organization\'s data analysis and visualization needs.
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