Cissy Dong

Cissy Dong

Global Product Strategy Leader @ TikTok | AI, Sales Tech, and Emerging GTM Systems | Ex-Meta, Google

Role
Global Monetization Strategy Lead - Product Strategy at TikTok
Location
New York, NY, US
LinkedIn followers
500 followers

About Cissy Dong

I’m a strategy leader working at the intersection of AI, product strategy, sales tech, and GTM systems. My work focuses on translating frontier technology shifts into actionable implications for products, seller workflows, and operating models.Over the past 15+ years, I’ve worked across TikTok, Meta, Google, and McKinsey, helping companies navigate growth, product transformation, and emerging technology. I’m particularly interested in AI-native sales tech — including AI agents, voice AI, AI-native workflow and platforms, and modern data architectures — and how they reshape seller productivity, customer systems, and enterprise software.At TikTok, I focus on strategy research and cross-functional initiatives for GenAI products in the Ads Sales organization. At Meta, I led product strategy and marketing for core features in flagship video products including Reels and Live. At Google, I managed strategy for a multi-billion-dollar global sales program targeting SMB advertisers and media agencies. At McKinsey, I advised clients on growth strategy, marketing and sales, and buyout diligence.I thrive in fast-moving, highly matrixed environments that require structured thinking, sharp prioritization, and cross-functional influence. I’m especially drawn to roles that combine frontier learning, system-level problem solving, and meaningful product or business impact.

Experience

  1. Global Monetization Strategy Lead - Product Strategy

    TikTok

    Oct 2023 — Present · NY, US

    At TikTok, I drive product strategy research for GenAI initiatives in the Ads Sales organization, bringing outside-in perspectives on frontier AI, sales tech, workflow systems, and AI-native data architecture. My focus areas include AI assistants, AI agents, voice AI, content generation, and AI-native tools for seller productivity and customer interaction.My work combines market and technology research across LLMs, ASR, TTS, workflow platforms, modern data architectures, and emerging startups with partnership exploration and cross-functional strategy development. I translate external signals into product, technology, and operating-model implications, and have helped identify, assess, and advance external partners into real business use cases.

Education

  • UNSW

    Bachelor of Commerce (Hons), Honours thesis on value creation in Australian M&A market

  • Columbia Business School

    Master of Business Administration

Skills

  • Banking
  • Microsoft Excel
  • Financial Analysis
  • Microsoft Powerpoint
  • Financial Modeling
  • Strategy
  • Capital Markets
  • Financial Services

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