Cisco Maldonado
Strategy & Publishing Executive | Brand Executive | Global Portfolio Strategy |Team Builder | Story Teller
- Role
- Executive Strategy Advisor at Midwest Games
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Cisco Maldonado
Senior publishing and franchise marketing executive with experience driving global PC and console portfolios across creative, development, live operations, platform strategy, and go-to-market execution.Background includes building and scaling strategic publishing operations within large, matrixed, complex global organizations, with a focus on long-term portfolio health and cross-regional alignment.Leads cross-functional teams, collaborations, and product launches ranging from $200K to over $30M in budget with team sizes from 3 to 25 people. Skilled in leading embedded studio internal teams as well as agency and vendor management.A team leader and motivator- working on the most successful IP in entertainment- DC Comics, Harry Potter, Dragon Ball, Naruto, Gundam, Stranger Things- driving revenue and brand affinity. A keen and insightful understanding of the \"fandom universe\" and the marketing, transmedia and retail trends that support it.A recognized best-in-class presenter and brand spokesman.CORE STRENGTHS:Entertainment Marketing| Consumer Products and Toys | Licensing and Apparel | Video Game Marketing | Live Services I Agency Management | P&L Management | Creative Development | Product Packaging | Strategic Business Planning | Contract Negotiation | Retail Development | Product Development | Agency Management | Brand Builder | Storyteller
Experience
Executive Strategy Advisor
Jan 2026 — Present
Develops organizational narrative, best fit partnerships and business opportunities Leads efforts to position MWG to publishers, studios and external stakeholders
Education
USC Marshall School of Business
MBA, Marketing & Strategy
University of Southern California
Bachelor's degree, Political Science
Skills
- Brand Development
- Digital Media
- Pricing
- Digital Strategy
- Budgets
- Strategic Partnerships
- Presentation Coaching
- Product Marketing
- Sales Presentations
- Marketing Management
- Social Media
- Competitive Analysis
- Start-Ups
- Business Development
- Digital Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Online Advertising
- Online Marketing
- Digital Distribution
- Presentations
- Retail
- Leadership
- Licensing
- Presentation Design
- Marketing
- Integrated Marketing
- New Media
- Business Strategy
- Growth Hacking
- Entertainment
- Management
- Team Building
- Market Research
- Customer Insight
- Product Management
- Financial Analysis
- Social Media Marketing
- Financial Modeling
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