Marmolejos

About Marmolejos

My leadership career intersects brand, product and marketing strategy in the fashion and cosmetic dermatology space, positioning consumer businesses—from startup through $500M—for growth, relevance and competitive strength. Amid early-stage business development, reinvention and US/global expansion, I’ve shaped brand direction, spearheaded innovation and steered profitable assortment, pricing and marketing strategies to fuel revenue and deliver a compelling—and consistent—brand story, merchandise presentation and customer experience across physical and digital channels. Recognized as a progressive, strategic thinker with a holistic business perspective and discerning consumer lens, I excel at leveraging data to unlock opportunities that drive customer acquisition, engagement and loyalty while ensuring that insights inform investments to maximize marketing ROI. In each of my leadership roles, I’ve assembled best-in-class talent, added a fresh perspective to the business and served as a collaborative, motivating force to drive cross-functional efforts and achieve objectives—quickly and successfully. Throughout my career, I’ve fostered a team-based business management approach and earned a strong reputation for my ability to: Organize cross-functional teams for success, with the requisite structure, processes, tools and discipline for greater innovation, efficiency and financial results Zero in on core opportunities and activate the levers that drive sales and improved profitability Align internal/external brand partners on direction, develop actionable plans and achieve excellence in execution Leverage business/consumer/competitive insights to guide decision making and assess strategy effectiveness In my current capacity—with an exclusive marketing focus extending across traditional, digital and social channels—I’m leading the marketing strategy and execution of integrated plans to drive brand awareness, consistent messaging and revenue growth while fueling innovation advancements to deliver the best possible client experience and brand presentation.

Experience

1. Head of Strategic Marketing

   Ever Body

   Oct 2021 — Present · New York, NY, US

   At Ever / Body, we’re on a mission to demystify cosmetic dermatology and make it more accessible. Through our team of clinical experts, carefully curated collection of medically tested procedures and personalized care, we help our clients achieve their beauty and wellness goals. As the Head of Strategic Marketing in a high-growth startup environment (2X YOY and 12 locations), I’m leading the cross-functional development and execution of integrated marketing plans while equipping the field organization with the tools and resources to promote the brand at a local level as we continue to expand our national footprint. Together with my internal/external brand partners—and a concerted data-driven focus to maximize ROI on marketing spend—I’m driving efforts to accelerate the company’s growth trajectory through enhanced brand visibility, education and engagement. Prior to my marketing leadership appointment, I led the merchandising strategy as the Director of Merchandising, Planning and Marketing where I curated an expanded, cohesive and productive portfolio of luxury, medical-grade skin care products that align with our brand and complement our services. I built new partnerships with 13 vendors and negotiated profitable pricing strategies while establishing visual merchandising standards and product education programs to market our products at retail and deliver added value to our clients.

Education

• City University of New York-Hunter College

  BA