Cipriano Crasto
Manager, Brand Performance Support Emea @Hilton
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WORK HISTORY
Manager, Brand Performance Support Emea @Hilton
Watford, GB
Serve as the primary point of contact for hotel teams across EMEA, providing expert guidance and timely responses to inquiries related to Guest Experience.•Facilitate monthly 1-2-1 sessions with senior hotel leaders and lead large scale Group Consultation/Webinar meetings with over 100 participants, leveraging KPI analysis to uncover performance gaps, drive strategic improvements and support both newly launched and established properties.•Develop innovative, results-driven training materials tailored to enhance team performance, service delivery, and brand compliance.•Deliver targeted training sessions to corporate team to strengthen strategic knowledge around Guest Experience.
EDUCATION
University of the West of England
Bachelor of Arts (BA), Tourism Management
New College, Swindon
A Level - Accounting, A Level - ICT and Btec Travel and Tourism
ABOUT CIPRIANO CRASTO
Bringing nearly a decade of rich experience in the hotel industry, I\'ve consistently thrived in fast-paced and dynamic environments. Recognized as a collaborative team player, I have a proven track record of training and developing individuals. My reputation is built on meticulous attention to detail and a results-driven mindset. I am unwaveringly committed to elevating the overall hotel guest experience, continuously exploring avenues for enhancement and improvement.Experience in: Recruitment, Procurement, Payroll, Change management, Project management, Opera & ONQ PMS, Micros, Marsha, Coaching & Development, Performance Management & Scheduling, Reporting & Analytics, Microsoft Office, Salesforce, Oracle Eloqua & PowerBi. Notable Achievements- Orchestrated the elevation of Courtyard by Marriott Oxford South to the prestigious position of No. 1 in the UK and 25 out of 80 Courtyard brand properties in the EMEA region for Intent to Recommend guest satisfaction in 2020- Attained a remarkable Top 5 position for GXP Empower in the EMEA region during Q3 2021, showcasing exceptional performance- Drove a significant increase in Courtyard by Marriott Oxford South\'s 2022 Elite appreciation score, surpassing the brand benchmark by +5.3%- Achieved a commendable +4.9% improvement in the 2022 Food & Beverage score for Courtyard by Marriott Oxford South compared to the brand benchmark- Elevated the Staff Service score by +1.9% in 2022 for Courtyard by Marriott Oxford South, surpassing the brand benchmark- Secured Tripadvisor\'s No. 1 ranking for Courtyard by Marriott Oxford South in the Abingdon/Didcot area, a testament to outstanding guest satisfaction and overall performance for last 36 consecutive months.
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