Cintia Zanata Serra

WORK HISTORY

EDUCATION

ABOUT CINTIA ZANATA SERRA

A dynamic, multicultural, and award-winning downstream marketing professional with 25+ years of global corporate experience in the B2B and Consumer Goods industries. I have a marketing MBA and am fluent in English, Spanish, and Portuguese. A natural leader who is enthusiastic, entrepreneurial, and data-driven with experience in direct and matrix team environments. Skillful in managing multiple projects simultaneously from concept to execution, with an eye on productivity, efficiency, and growth. My commitment to driving innovation, building strategic partnerships, and providing clients with world-class service is second to none. Experienced working across communication channels, customer relationship management (CRM), prospect and engagement programs, event planning, results/stewardship reports, and developing volunteer programs. MBTI personality type is ESTJDISC personality score is 62% D, 29% C, 6% S, and 3% IStrengths Finder Top Five are: Problem Solver, Catalyst, Empathizer, Deliverer, and Coach.#Downstream Marketing #Team Builder,#Leadership,#Project Management,#Efficiency,#Cost Reduction,#Channel Management,#Commercialization,#Trade Marketing,#Merchandising,#Environmental Design,#Business Planning,#Management,#Events,#VirtualEvent,#Upstream Marketing,#Budgeting,#CRM,#Incentive Campaign,#Communication,#Social Media,#Media Relations,#Volunteerism,#Philanthropy,#Fundraising,#Sponsorship,#Sharepoint,#Raisers Edge,#Canva,#ISRS,#Salesforce,#B2B,#AdressableGeofence,#GuerrillaMarketing,#EyeTrackingResearch,#NeuromarketingResearch