Cindy Sykes
Brand Manager @Travel + Leisure Co.
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WORK HISTORY
Brand Manager @Travel + Leisure Co.
Serve as main point of contact for various internal business partners including Human Resources, Legal, Learning and Development, Corporate Communications, Investor Relations, Brand Publicity, and Social, as well as external agencies, facilitating all creative needs from concept to execution, ensuring deliverables meet assigned deadlines within budget. • Responsible for overall development of creative and collateral materials (social, print, digital and video assets) to support business goals and objectives and ensure adherence to brand guidelines.• Produce detailed creative briefs that tie to partner needs and objectives and serve as a critical tool for our content and creative teams. • Collaborated with partners to produce the company’s first-ever Social Responsibility Report. • Rebranded Dial-An-Exchange (DAE) business to 7Across, leading our external agency in the creation of pre- and post-launch materials (including print, social, digital and video assets as well as merchandise selection), garnering partner and Chief Brand Office approvals and providing final deliverables to our global team. • Collaborate with internal creative teams to provide partners with a strategic approach to the direction taken for various projects, finding the best way to maximize impact and results. • Develop and maintain relationships with key internal business partners and senior leaders.• Ensure timely entry of all requests into department’s project management tool, assigning tasks, adhering to deadlines and providing continuous communication throughout a project’s life cycle.
EDUCATION
Warner University
Bachelor's degree, Organizational Management, Concentration in Marketing
Webster University
Master's degree, Marketing
SKILLS
ABOUT CINDY SYKES
A brand marketing professional rooted within the hospitality industry. Strong belief in…
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