Cindy Peters
- Role
- Director of Marketing at Laerdal Medical
- Location
- Middletown, NY, US
- LinkedIn followers
- 500 followers
About Cindy Peters
A highly accomplished executive in all aspects of Sales, Marketing, and Product…
Experience
Director of Marketing
Mar 2019 — Present
Management of the day-to-day activities of the North America marketing team. Directs, supervises and approves the prioritization of activities. • Coordination of marketing activities, strategies and initiatives in North America for all markets and product portfolios in line with the strategic plan. • Work as a key member and stakeholder in the Americas Executive Management team supporting transparency across teams and good cross functional collaboration. • Create and maintain relationships with key alliance partners. • Strategically initiate, develop and act on plans to increase sales and market share. • High degree of collaboration and cooperation with global marketing and business unit colleagues. • Implementation of the strategic plan as it relates to marketing and portfolio development activities to meet revenue, GP, and NIO goals. • Development and communication of value propositions that prove customer value and grows profitable sales within current and targeted market segments. This includes the analysis, evaluation, documentation of plans and includes a strong coordination and interaction with the individual sales organizations. • Leadership and Organizational development of the Marketing Team.
Skills
- Marketing Strategy
- Crm
- Product Marketing
- Trade Promotion
- Go-to-Market Strategy
- Retail
- Leadership
- Multi-Channel Marketing
- Demand Planning
- Supply Chain
- Product Development
- Consumer Products
- Cross-Functional Team Leadership
- Competitive Analysis
- Channel
- Market Research
- Sales Operations
- B2b
- Business Planning
- Forecasting
- Account Management
- Management
- Pricing
- Market Analysis
- Revenue Forecasting
- Process Improvement
- P&L Management
- Consumer Electronics
- Analytics
- Sales Plan
- Business Development
- Product Management
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