Cindy Rogers
Strategic Marketing Leader | Expert in Content Strategy & Go-to-Market | Champion for LMI Community Initiatives
- Role
- Sales Strategy Manager at Oncourse Home Solutions
- Location
- Roswell, GA, US
- LinkedIn followers
- 500 followers
About Cindy Rogers
September 11th, 2001, was a pivotal day that reshaped my life\'s trajectory. As a high school junior in SAT prep class, I watched the second twin tower fall on the news. My father, now an Army veteran, was immediately deployed to GTMO and later spent several years in Kabul. Instead of heading to college at 18, I chose to stay home and become my sisters\' legal guardian. I balanced full-time work with night classes at community college to help manage our home life.Growing up in a multicultural community in Miami, FL, with a Korean mom who spoke little English, taught me the power of empathetic communication. As the eldest of three daughters, I learned the impact of leading by example. During my father\'s deployments, I mastered bill pay through USAA, embracing technology early on. In my late teens and early 20s, I navigated low-income challenges while putting myself through college. With hard work and determination, I gained life skills that prepared me for my current position.My professional journey includes leading operations and marketing at DEFG, where our guiding principle was to serve those with the least, the best. This commitment centered on ensuring equity for all, particularly in access to clean energy. Through collaborative research, data analysis, and peer-to-peer networking, we drove transformation within utilities—shaping regulatory changes and empowering customers with greater choice. These choices, from flexible bill payment options to improved access to assistance programs, strengthened customer engagement with utility providers. I have both witnessed and personally experienced the impact of these initiatives. Following DEFG’s integration into E Source in July 2022, I played a key role in supporting the transition before moving on in my career.Today, I am proud to be part of the Oncourse Home Solutions team, where I focus on improving business and marketing strategies to best engage the utility market. I believe in trial and error, learning from mistakes, and tracking growth every step of the way. By analyzing what works, what doesn\'t, and why, we can continuously improve everyone\'s experience.
Experience
Sales Strategy Manager
Jun 2024 — Present · North Atlanta, GA, US
Education
Georgia State University
B.A., Journalism with a concentration in Public Relations and minor in Film/TV Production
2009 — 2010
Broward College
A.A., Communications
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