Cynthia Johnston
Lowell Area Schools
- Role
- Communications and Digital Media at Lowell Area Schools
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Cynthia Johnston
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Experience
Communications and Digital Media
Aug 2015 — Present · Lowell, MI, US
Manage and enhance the organization\'s online presence through various digital platforms. Responsible for creating, curating, and distributing content that aligns with the organization\'s goals and engages its target audience. This role involves managing social media accounts, developing digital marketing campaigns, optimizing website content for search engines, analyzing digital metrics to track performance, and ensuring consistent brand messaging across all digital channels. Also responsible for district storytelling, print publications, and overall communication strategy.
Education
Western Michigan University
Organizational Communication | Journalism
Skills
- Creative Direction
- Strategic Planning
- Copywriting
- Journalism
- Brand Development
- Content Management
- Budgeting
- Microsoft Office
- Marketing Communications
- Publicity
- Social Networking
- Social Media Marketing
- Digital Marketing
- Publishing
- Event Planning
- Google Analytics
- Management
- Photoshop
- Nonprofits
- Indesign
- Online Marketing
- Content Development
- Excel
- Event Management
- Crisis Communications
- Copy Editing
- Marketing
- Integrated Marketing
- Freelance Writing
- Content Strategy
- Creative Writing
- Community Development
- Marketing Strategy
- Corporate Communications
- Public Speaking
- Editing
- Advertising
- Public Relations
- Internal Communications
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