Cindy Claros

About Cindy Claros

Results-driven marketing professional with 12+ years of proven success in devising and actualizing integrated marketing strategies. Demonstrated expertise in strategic plan development, aligning with internal and external stakeholders to drive increased engagement, revenue, and customer retention. Known for innovative thinking and applying creative solutions, while leveraging new technology, and optimizing operations.Integrated Marketing Strategy Development: Ability to develop and execute integrated marketing strategies and campaigns across various channels.Content Creation & Strategy: Experience in creating compelling content tailored to specific segments and channels, including digital platforms. Extensive copy editing experience.Communication Skills: Excellent written and verbal communication skills for effective collaboration with cross-functional teams and stakeholders.Lead Generation and Sales Enablement: Proficiency in driving lead generation campaigns and sales enablement initiatives to support revenue growth.Market Research and Trend Analysis: Capability to stay abreast of market trends, conduct research, and analyze competitor activities.Digital Marketing Expertise: Strong understanding of digital marketing concepts, including SEO, SEM, website analytics, and social media strategies.Project Management: Solid project management skills with the ability to manage multiple projects simultaneously while maintaining attention to detail.Data-driven Decision Making: Experience in leveraging data analytics to measure campaign performance, optimize strategies, and drive results.Budget Management: Proficiency in managing marketing budgets, allocating funds effectively, and analyzing return on investment (ROI).Client Engagement and Retention: Ability to develop programs and initiatives aimed at improving client engagement, retention, and satisfaction.Skills:Integrated Marketing StrategyDigital Marketing & AutomationContent StrategyBrandingCross-Functional CollaborationDemand & Lead GenerationProject ManagementHighly AdaptableMarket ResearchSEO / SEMBudget ManagementClient EngagementData AnalyticsCMS & Email Automation (HubSpot)Microsoft Office 365 SuiteWeb Development (SharePoint, WordPress)Creative Design (Adobe Creative Suite, Canva, CapCut)Google/Adobe Analytics, IBM CognosGenerative AI ToolsVendor ManagementGlobal MindsetBilingual in English/SpanishContact Information: c••••••••@gmail.com

Experience

1. Marketing Manager (B2b)

   Avendra International

   Oct 2019 — Present

   Promoted to Manager in recognition of strategic leadership and marketing expertise; managed customer marketing function focused on optimizing revenue growth and increasing revenue and engagement.• Planned and executed digital content strategies across multiple channels and platforms including webinars, blogs, videos, social media, and company\'s website.• Developed project briefs and schedules, allocating resources, identifying, and mitigating risks to deliver projects within established time parameters and under budget; led internal and external teams to produce collateral, video, case studies, pitch decks, and thought leadership content in English & Spanish.• Collected and evaluated qualitative and quantitative marketing data; track and report performance of programs; determine the effectiveness of marketing campaigns and identify opportunities to increase their return on investment (ROI).• Managed concurrent cross-functional content and communication projects contributing to an excellent overall customer retention rate.• Led new marketing initiatives including a thought-leadership webinar series and new on-demand customer onboarding program for key B2B hospitality clients.• Oversaw positioning and messaging, ensuring delivery of key messages influencing the customer journey.• Planned and executed production of expertise publications, aggregating input from subject matter experts and external resources including copy editors, graphic designers, and translators.ABOUT AVENDRA, AN ARAMARK COMPANY: Avendra is a leading hospitality procurement services provider; servicing clients across North America, Central America, Mexico, the Caribbean and Europe.

Education

• Montgomery College

  Associate of Arts

• University of Maryland Baltimore County

  Bachelor of Arts, Visual Arts

Skills

• Strategic Marketing
• Contract Management
• B2b Marketing
• Public Relations
• Management
• Marketing Communications
• Marketing
• Real Estate Transactions
• Investment Properties
• B2c Marketing
• Contract Negotiation
• Online Marketing
• Project Management
• Small Business Development