Cindy Pessin

About Cindy Pessin

As Chair of the Fundraising Committee at Ramat Shalom Beth Israel, our goal is to develop and implement comprehensive fundraising strategies.As the Director of Marketing and Business Development at Cpess Media, our main focus is to help clients grow their brand across all digital media platforms.I’m extremely passionate about networking and learning how I could add value. I enjoy collaborating and building relationships to drive results.

Experience

1. Director of Marketing and Business Development

   Cpess Media

   Sep 2016 — Present

   Responsible for managing and growing brands utilizing digital marketing and various platforms such as Facebook and Google. Responsible for acquiring new clients and developing win-win strategies to achieve the client\'s target goals- Oversee the operations of our team- Target, research, and contact new clients- Create, negotiate, and submit proposals- Manage Social Media platforms- Lead the creation of campaign performance reports and dashboards to measure, report and assess the performance of all campaigns against defined KPIs and goals, working with various analytical tools to help inform decision-making and provide insights - Analyze customer demographics and content effectiveness, engagement, and sales conversion- Design and create content with designers, video editors, and influencers to promote the client\'s brand

Education

• Florida Atlantic University

  Bachelor's degree

  2008 — 2012