Cindy Cooper
Vice President of Strategic Communications, Vivent Health
- Role
- Vice President of Strategic Communications at Vivent Health
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Cindy Cooper
Skilled builder of strategic relationships and collaborations with diverse stakeholders…
Experience
Vice President of Strategic Communications
Mar 2022 — Present
Developing and execute comprehensive, integrated communications initiatives in support of Vivent Health\'s objectives and program priorities.• Create and strategically execute an innovative, strategic plan to increase Vivent Health’s profile, visibility, and brand recognition at the local, regional and national levels using thought leadership positioning and brand awareness through public relations, marketing, digital, web and social media communication, targeted print and electronic communication strategies•Provide strategic insight, planning, and guidance to help Vivent Health more powerfully communicate its value and vision to many audiences and to support the organization’s comprehensive fundraising efforts•Create and manage standardized marketing and communication processes, policies and procedures to drive transparency, accountability and quality assurance•Lead the development and execution of all enterprise-wide internal communications initiatives designed to improve the sharing of information across sites in five states, build community, and enhance employee pride, confidence and engagement in our organization and leadership by connecting them to the Vivent Health’s mission, vision, values, and strategic business goals
Education
University of Wisconsin-Madison
MBA, Marketing
1985 — 1986
University of Wisconsin-Madison
BBA, Marketing
1982 — 1985
Skills
- Public Relations
- Publications
- Social Media Marketing
- Digital Media
- Newsletters
- Press Releases
- Integrated Marketing
- Strategic Communications
- Copywriting
- Marketing Communications
- Marketing
- Direct Marketing
- Blogging
- Strategic Planning
- Marketing Strategy
- Digital Marketing
- Advertising
- Business Development
- Leadership
- Fundraising
- Social Media
- Online Marketing
- Strategy
- Retail
- Start-Ups
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