Cindy Frenette

Vice President, Group Account Director, Ibm - Worldwide Global @George P Johnson Experience Marketing

Brighton, MI, US
EMAILS
c••••••••@gpj.com
MOBILE NUMBERS
+18•••••••30

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WORK HISTORY

Jan 2019 — Present

Vice President, Group Account Director, Ibm - Worldwide Global @George P Johnson Experience Marketing

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US

Develop account and program strategic direction and objectives in alignment with IBM’s needs and goals in partnership with GPJ strategy, creative, and production teams. Manage client relationships with multiple decision makers. Lead team of five to eight direct reports and larger team of 15 – 20+ spanning across disciplines.

EDUCATION

N/A

Lawrence Technological University

Bachelor of Science, Business Administration

SKILLS

ManagementB2b MarketingStrategyAnalyticsProduct MarketingCrmProgram ManagementDirect MarketingMarketing ManagementDemand GenerationLeadershipProduct ManagementIntegrated MarketingSales EnablementCross-Functional Team LeadershipMarketing StrategyProject ManagementMulti-Channel MarketingGo-to-Market StrategyLead GenerationStrategic PartnershipsSegmentation

ABOUT CINDY FRENETTE

Passionate and strategic group account management executive with an exceptional history of exceeding aggressive revenue, profit, renewal, and client satisfaction targets, while driving transformative growth for Fortune 500 brands. Talented at building constructive and effective relationships with large, highly visible client portfolios, developing creative solutions, and expanding and retaining existing accounts. Proven expertise in the business development process including competitor trend and customer needs analysis, marketing, pipeline activity tracking, retainer negotiation, and retention process management. Leader who coaches and empowers direct and extended high performing teams to think out of the box and deliver incredible results through continuous strategy changes. Specialties: Strategy/Vision Leadership Effectiveness Transformation Leadership Business Development Client/Customer Relationships

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