Cindy Crescenzo
Helping you tell your most important stories to your most important audiences – both internal and external.
- Role
- President at Crescenzo Communications
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Cindy Crescenzo
The same old stuffy, formulaic corporate writing just doesn’t work anymore. We’ll help…
Experience
President
Dec 2005 — Present · Chicago, IL, US
Ok, I’ll admit it. I’m a numbers geek. I really, truly love spreadsheets … and color coding. I can’t help it! It’s who I am.But, this geeky passion has helped thousands of communicators all over the world. My focus is helping you gather the data you need to transform your career. That’s right. I said transform. I’ve seen it happen, and it’s the most rewarding aspect of what I do.My background is in marketing communications, with a focus on audience research. The fact is, the numbers help fight the battle of ‘that’s the way we’ve always done it.’ We’ve all heard it before. Hell, you probably heard this exact phrase this morning. Organizations are often afraid of change. But believe me, the numbers and insights from your target audience are the ammunition you need to get your executives to change their minds and understand why you need to communicate differently. Through speaking and training engagements and consulting projects, I help dozens of communicators all over the world put a measurement and research strategy in place. Using proven techniques to create successful surveys, focus groups and executive interviews, I collect, analyze and compile the data for organizations of all kinds and sizes, and I’ll help you win the battle to communicate differently.And, it doesn’t stop there. With help from my husband, Steve, we then infuse the numbers with creativity and the best practices in communications.The result? People sit up and pay attention to what you do … and you become a strategic partner in your organization, instead of an order taker.
Education
DePaul University
BS, Marketing
1992 — 1995
Skills
- Newsletters
- Blogging
- Marketing Communications
- Strategic Communications
- Press Releases
- Marketing
- Nonprofits
- Communications Strategy
- Crisis Communications
- Employee Engagement
- Corporate Communications
- Public Speaking
- Social Media
- Communications Planning
- Public Relations
- Internal Communications
- Media Relations
- Strategy
- Reputation Management
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