Cindy Speters
Senior Director of Retail Environments Head of Visual Merchandising & Store Design @Purple
Signup · Get unlimited contacts
WORK HISTORY
Senior Director of Retail Environments Head of Visual Merchandising & Store Design @Purple
US
Oversee visual merchandising strategy, store design, and retail environments for Purple’s retail operations. Lead corporate-based visual merchandisers and guide concept, design, and execution of new store layouts and brand experiences, managing $2M annual visual merchandising budget. Direct store build-out budgets ranging from $800K–$1M per location. • Launched and scaled Purple’s retail presence, leading design, fixture development, and signage strategy across all locations.• Introduced interactive digital displays and showroom technology to increase dwell time and enhance customer engagement.
SKILLS
ABOUT CINDY SPETERS
As an innovative and deeply experienced visual merchandising and store design executive, I specialize in creating immersive retail experiences that elevate brand storytelling, enhance customer engagement, and drive revenue growth. With expertise in strategic merchandising, retail concept development, and data-driven performance analysis, I have successfully led large-scale store launches, optimized in-store layouts, and developed award-winning showroom designs that align with business objectives and evolving consumer trends.Bringing a strategic and creative approach to retail transformation, I lead cross-functional teams in executing high-impact store designs, vendor partnerships, and merchandising strategies. My leadership experience encompasses global retail expansion, ensuring seamless execution from concept to implementation. A few key accomplishments from my career include:• Transformed Purple’s retail experience, leading the design and launch of 60+ stores and pioneering an award-winning new concept integrating brand storytelling, technology, and data-driven merchandising strategies.• Spearheaded the redesign of Purple’s in-store merchandising strategy, repositioning key product displays and transitioning from a showroom model to a store model, increasing customer engagement and revenue growth.• Drove Nordstrom’s expansion into the Canadian market, establishing its visual merchandising presence across six full-line stores, standardizing brand identity, and improving operational efficiency.As a retail innovation leader, visual storytelling expert, and brand strategist, I am dedicated to creating customer-centric environments that enhance brand loyalty and sales performance. If you would like to connect, please contact me at c••••••••@yahoo.com. AREAS OF EXPERTISE Data-Driven Merchandising & Performance AnalysisCross-Functional Leadership & Team DevelopmentStore Openings, Remodels, & Market ExpansionBrand Storytelling & Customer ExperienceRetail Innovation & Concept DevelopmentGlobal Vendor & Supply ManagementStore Design & Retail EnvironmentsStrategic Planning & ExecutionVisual Merchandising StrategyBudgeting and P&L Oversight
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.