Cindy McCabe

Certified Digital Media Professional

Role
Senior Account Executive at Spectrum Reach
Location
Green Bay, WI, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Cindy McCabe

Specialties Include: Data Analysis, Metrics & KPI Goal Setting, Audience Hunting…

Experience

  1. Senior Account Executive

    Spectrum Reach

    May 2005 — Present · Green Bay, WI, US

    Senior Marketing Consultant working with High Profile Businesses and Organizations in Northeast Wisconsin. Analyze market position conduct market research with needs analysis, industry overviews, current efforts, future trend growth and Media Opportunities for Spectrum Reach Digital Media, Google, Bing/Yahoo, Premium Website Programmatic AdNetwork, AT & T, DISH Network, DirecTV, Sling and Streaming Platforms such as Hulu, Cheddar, Tubi, Crackle, Fubu, Philo, Crunchy Role and others. Develop Strategic Marketing Plans that GeoTarget Customer Persona and deliver Targeted Marketing Messages across multi platform media campaigns with analytics that are measurable and optimized to achieve overall marketing objectives / goals and deliver results.

Education

  • University of Wisconsin-Green Bay

    Bachelor of Applied Science (BASc)

Skills

  • Trade Shows
  • Direct Mail
  • Sales
  • Email Marketing
  • Direct Sales
  • Business-to-Business (B2b)
  • Customer Service
  • Interactive Marketing
  • Account Management
  • Mobile Marketing
  • Social Media
  • Analysis
  • Integrated Marketing
  • Market Planning
  • Public Relations
  • Sales Management
  • Advertising Sales
  • Marketing
  • Sem
  • Media Buying
  • Copywriting
  • Web Design
  • Media Planning
  • New Business Development
  • Online Marketing
  • Brand Development
  • Television
  • B2b
  • Direct Marketing
  • Online Advertising
  • Comscore
  • Sponsorship
  • Advertising
  • Social Networking
  • Digital Media
  • Digital Strategy
  • Business Development
  • Digital Marketing
  • Broadcast
  • Iab Digital Media Certified

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Cindy McCabe — Senior Account Executive at Spectrum Reach in Green Bay, WI, US | Unifers