Cindy Martin

About Cindy Martin

I\'m a solution-driven consultative sales leader with a knack for navigating complex market landscapes and driving strategic growth initiatives. I thrive in managing the intricacies of the entire sales cycle, from initial qualification to successful closure. With deep insight into B2B healthcare sales methodologies, I drive market penetration, develop new accounts, and unify corporate efforts to achieve ambitious business goals.My resourcefulness, conscientiousness, and results-driven approach have yielded a stellar track record of exceeding new business targets while managing multiple accounts. I bring extensive experience cultivating and developing new business opportunities with large Integrated Delivery Networks (IDNs), leveraging my ability to engage stakeholders at all levels. Cross-functional collaboration is key - I\'ve worked alongside internal teams to formulate successful strategies that satisfy customers and drive growth.With a keen understanding of healthcare economics and a history of successfully collaborating with IDNs, Group Purchasing Organizations (GPOs), and National and Regional Equipment Planners, I bring a holistic approach to strategic sales. My ability to engage stakeholders at multiple levels, coupled with my talent for crafting tailored solutions, ensures that I not only meet but exceed the needs of my clients, driving tangible value and fostering long-term partnerships. Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful-Albert Schweitzer.

Experience

1. Director, National Accounts

   CME Corp.

   Oct 2015 — Present

   As the Director of National Accounts at CME Corp. a company dedicated to delivering premier medical equipment, logistics, and services to healthcare, I craft and execute strategic sales plans for major Integrated Delivery Networks (IDNs), consistently surpassing targets and fostering growth. I identify and seize new business opportunities, driving volume growth, expanding market share, and enhancing profitability within target accounts.As a key liaison between CME and National Medical Equipment Planners, I provide invaluable counsel and innovative solutions to promote collaboration and drive mutual success. Additionally, I serve as the primary relationship builder with Group Purchasing Organizations (GPOs), including Vizient, Premier, and HealthTrust, employing persuasive communication and a solution-oriented approach to nurture and expand our national footprint.Partnering and coaching a dynamic team of Account Directors, I ensure alignment with organizational objectives and provide strategic direction to maximize performance. Through this process and strategic oversight, I empower my team to consistently exceed their targets and objectives, fostering a culture of excellence and achievement.My strategic acumen extends to market research and data analysis, enabling me to identify emerging trends and competitive threats, inform decision-making processes, and guide account managers toward successful sales outcomes. By optimizing resources and forging strategic partnerships with healthcare executives and equipment planners, I drive sustainable business growth and solidify our position as a trusted industry leader.In pursuit of continuous improvement, I leverage tools and data analytics to develop innovative strategies for penetrating new accounts and expanding our market presence. Through effective stakeholder engagement and a collaborative approach, I drive results and foster a culture of teamwork and excellence within my team and across the organization.

Education

• San Diego State University-California State University

  Bachelor of Science, Business Administration