Cindy Lam
Marketing | Strategy | Ex-Pfizer | Innovator | Patient Access
- Role
- Marketing Strategy Consultant at Independent
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Cindy Lam
With over 18 years of healthcare experience in HCP, DTC, and managed markets, I am a marketing and advertising executive who leads teams and projects that deliver innovative and impactful solutions for clients in various therapeutic areas. I am currently an SVP, Group Account Director, IAT Team Lead at Publicis, where I oversee the integrated agency team for a global pharmaceutical account.My core competencies include omni-channel marketing, marketing communications, creative direction, and strategic planning. I have a passion for creating patient-centric initiatives that improve access and adherence to life-changing therapies. Additionally, I am a certified advanced open water diver by PADI, which reflects my adventurous and curious spirit.
Experience
Marketing Strategy Consultant
May 2024 — Present
Serve as a strategic advisor to emerging consumer brands, focusing on go-to-market strategies for premium DTC and pharma/healthcare launches• Optimize performance marketing and customer acquisition efforts to enhance brand visibility and engagement• Implement martech solutions and data-driven decision frameworks, utilizing platforms including Shopify and Klaviyo
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