Cindy G.

About Cindy G.

I’m a visual-first, execution-driven marketing professional who focuses on building and launching campaigns— not overcomplicating them.I specialize in producing cross-channel marketing campaigns across email, lifecycle, landing pages, social, and digital assets, supporting teams through launches, transitions, and high-volume production cycles.My strength is translating ideas into shipped deliverables: building, QA’ing, testing, and launching with a strong focus on detail, brand consistency, and performance. I’m comfortable learning new tools quickly, adapting to different marketing stacks, and partnering with creative, product, and operations teams to keep work moving.I’ve supported both B2B and B2C organizations, global teams, and fast-paced environments where execution, clarity, and follow-through are essential.If your team needs hands-on marketing production support to get campaigns out the door and improve execution quality, I’d be happy to connect.

Experience

1. Lifecycle Email Marketing Specialist

   Indeed

   Sep 2024 — Present · FL, US

   Supported, built and executed multi-step lifecycle email programs across onboarding, activation, and re-engagement, focusing on clean production, segmentation, and delivery accuracy.• Designed reusable email templates and modules in Figma, crafting modular components to streamline production and ensure visual branding consistency across campaigns.• Created scalable content blocks and layouts within email builders and landing page tools to accelerate deployment while preserving brand integrity.• Produced and QA’d high-volume email sends, including rendering, accessibility checks, seed lists, deliverability testing, and provided performance summaries to support ongoing optimization and execution improvements.• Executed A/B tests across subject lines, CTAs, modules, and send times, contributing to measurable lifts in engagement (+35.7% average open lift,+143.2% average click lift).• Partnered with Creative, Product, and Country Marketing teams to translate briefs into production-ready assets and launch campaigns on tight timelines.• Maintained recurring reporting performance summaries, learnings, and wins to support ongoing optimization and execution improvements.

Education

• IPP - Instituto Peruano De Publicidad

  Advertising Graphic Designer, Graphic Communications

• Miami Dade College

  Internet Manager & Web Designer Certification, School of Continuing Education & Professional Development

• Universidad de Lima

  Bachelors in Business Administration (B.B.A), Marketing Major

• Florida International University - College of Business

  Bachelor's of Business Administration (B.B.A.), Marketing Major