Cindy Ford

About Cindy Ford

Enthusiastic self-starter who enjoys bringing new solutions and insights to business issues. Excellent at explaining complex approaches and ideas in a way that is easily understood. Specialties: Advanced analytics including discrete choice, segmentation, and key driver modeling; creative problem solving and strategic thinking

Experience

1. Methodological and Statistical Consultant at Axyz Analytics

   Axyz Analytics

   Jan 2021 — Present

   I help marketing research and marketing consulting clients solve business problems by formulating methodological and analytical research approaches. I provide statistical analysis and modeling with an eye on the end business decision with results delivered in a user friendly fashion.

Education

• Southern Methodist University

  MS, PhD

  1986 — 1991

• Baylor University

  BS/MS

  1980 — 1985

Skills

• Segmentation
• Data Analysis
• Customer Satisfaction Models
• Analytics
• Quantitative Research
• Consumer Insights
• Regression
• Statistical Modeling
• Sas
• Conceptual Modeling
• Microsoft Office
• Logistic Regression
• Chaid
• Spss
• Predictive Modeling
• Predictive Analytics
• Marketing Research
• Survey Research
• Regression Testing
• Research
• Primary Research
• Marketing Mix Modeling
• Linear Regression
• Structural Equation Modeling
• Cluster Analysis
• Customer Insight
• Multivariate Statistics
• Questionnaire Design
• Market Research
• Customer Analysis
• Max-Diff
• Best Worst Scaling
• Research Design
• Strategy
• Consumer Behaviour
• Pricing
• Focus Groups
• Analysis
• Modeling
• Qualitative Research