Cindy Elifrits Peterson
Founder & CEO @Maximizing Excellence, Llc
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WORK HISTORY
Founder & CEO @Maximizing Excellence, Llc
Sioux Falls, SD, US
EDUCATION
St. Cloud State University
BS, Social Work
University of Nebraska at Omaha
MSW, Social Work
SKILLS
ABOUT CINDY ELIFRITS PETERSON
Driven by her passion for making a difference, Cindy Elifrits Peterson, MSW, CFRE, has dedicated her twenty-five-year career to impacting the lives of those she has never met.In 2010, Cindy founded MaxEx, a consulting firm that helps organizations realize their full potential. By leveraging her proven fundraising tools and methodologies, she helps these organizations with efficient resource development and nonprofit capacity building, allowing them to improve their effectiveness and achieve high results. Through Cindy’s vision, she and her team have led nearly 200 organizations to fulfill their mission and multiply their impact.Passionate about the multiplier affect her work can have, Cindy finds herself drawn to organizations focused on quality of life, human services, and economic development, where her work can have the most significant impact in the shortest amount of time.In addition to being a Certified Fund Raising Executive (CFRE), Cindy has a certification in Capital Campaign Fundraising through the Institute on Charitable Giving, as well as a Master of Social Work degree from the University of Nebraska-Omaha. In 2020, Prairie Business magazine selected Cindy as one of their Top 25 Women in Business. Her achievements, along with her creative problem solving and a never-quit attitude, have allowed Cindy to modernize the science behind the services her team provides.Her direct, often bold approach combined with her unique ability to unite people with a common goal, has not only earned Cindy a reputation as the “go-to” for fundraising in eastern South Dakota but as a thought leader and sought-after presenter in her field. If you ask Cindy what drives her continued success, her answer is simple: She gets up every day to change lives.Cindy’s Strengths: Activator. Ideation. Maximizer. Command. Strategic.Specialties: Resource and relationship development; Creative problem solving; Turning ideas into action; Capital campaign fundraising
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