Cindi Lash

Vice President, News @Pittsburgh Community Broadcasting Corporation

Our mission is to create and distribute trusted content, build connections and strengthen our community through public media. Our vision is to foster a community that is well-informed, inclusive and engaged. Pittsburgh Community Broadcasting Corporation serves more than 2 million residents of Pittsburgh and its surrounding communities by leveraging the power of media to inform, inspire and entertain.\\\\n\\\\n• Directing creation and distribution of trusted content while engaging and growing audiences through digital and broadcast channels, including Pittsburgh’s NPR news station 90.5 WESA, music station WYEP and WESA’s robust daily news website.\\\\n• Forging collaborations and partnerships with regional organizations, funders and donors to expand essential coverage, serve broader audiences and drive community conversations.\\\\n• Transforming focus of a growing, 25-journalist newsroom to instill competitive rigor and immediacy in coverage, spur production and enhance quality while earning industry recognition for excellence.\\\\n• Steering launch of news products and digital initiatives that shatter goals for traffic and revenue.\\\\n• Shepherding digital news strategy that within first five months propelled traffic to break internal records in each of the next seven months. After one year, both monthly user traffic and time spent on site by users had increased by 50% year over year.\\\\n• Leading newsroom team that in 2022 won two Regional Edward R. Murrow Awards — among the most prestigious in broadcast and digital news — as well as the designation of “Outstanding Large-Market Radio News Operation” in Pennsylvania for third consecutive year.\\\\n• Other 20••••22 team honors for journalism excellence: 16 Golden Quill Awards — including two “Best of Show” awards for written and audio journalism; 18 Keystone Media Awards from PA NewsMedia Association; 3 Excellence in Broadcasting Awards from PA Association of Broadcasters; and the Spotlight Award from SPJ Keystone Pro Chapter.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n