Ellen Hall

About Ellen Hall

Whether inspiring a customer to have a life-saving mammogram or buy $1,200 Christmas tree, thoughtful content is how I connect to consumers and engage them as customers. I am a copywriter and content strategist who has worked healthcare, consumer goods, and the nonprofit sector. This varied experience has helped me become an agile communicator, creative problem solver, and collaborative team player.

Experience

1. Marketing Communications Senior Writer

   Elevance Health

   Jun 2018 — Present · Cincinnati, OH, US

   As a content writer, I create meaningful communications that engage members and help them understand healthcare while also driving strategic business objectives and KPIs.• Use segmentation and marketing insights to develop content that targets key audience personas and drives consideration and conversion• Shape messaging for product launches, health and wellness initiatives, corporate culture work, digital strategies, print and digital display ads, emails, and videos• Ensure strategic objectives and brand voice standards are embraced and adhered to in all executions• Support national custom accounts and member communications to deliver on business goals, understand client needs, and engage members

Education

• The University of Kansas

  BS-Journalism

  1985 — 1989

Skills

• Web Content Writing
• Event Management
• Nonprofits
• Green Living
• Writing
• Sustainability
• Marketing
• Mentoring
• Waste Reduction
• Content Development
• Healthcare
• Newsletters
• Social Media Marketing
• Marketing Communications
• Direct Mail
• SEO Copywriting
• Creative Strategy
• Leadership
• Product Positioning
• Concept Development
• Catalogs
• Research
• Strategic Communications
• Adobe Creative Suite
• Content Strategy
• Copywriting
• Social Media
• Public Speaking
• Editing
• Proofreading