Mike Cimino
Assistant Brand Manager- Sponsorships at Little Caesars Pizza
- Role
- Assistant Brand Manager- Sponsorships at Little Caesars Pizza
- Location
- Livonia, MI, US
- LinkedIn followers
- 500 followers
About Mike Cimino
Experienced marketing professional with a demonstrated history in marketing and sponsorships. Skilled in grassroots marketing, project coordination, marketing campaigns, sponsorship activation, brand management and digital analytics. Clubhouse Sports Mentee
Experience
Assistant Brand Manager- Sponsorships
Jun 2021 — Present · Detroit, MI, US
Manage sponsorships and partnerships on behalf of the brand- Handle partner asset management by serving as the liaison between brand’s internal stakeholders and external stakeholders - Spearhead relationships with agency and partners- Manage budget, strategy, contract negotiation and execution of partnershipsNFL Sponsorship- Lead sponsorship with the NFL (league and 11 teams) by strategizing and executing national and local consumer programming that includes sweepstakes, digital promotional offers, in-store activations, point of purchase integration; and live event brand presence at NFL season kickoff, Super Bowl, and NFL DraftWarner Bros. Partnership- Led a full 360 marketing campaign from agency relations to strategy, contract negotiation and execution as part of Little Caesars’ first global partnership with Warner Brothers’ “The Batman.” Partnership resulted in a record setting one month sales period for Little CaesarsDoorDash Partnership- Partnered with DoorDash to re-engage lapsed customers and generate new customers by creating and successfully executing exclusive digital offersPepsi & Call of Duty Sponsorship- Managed partnership with Pepsi and Call of Duty to ensure the flawless execution of sweepstakes, digital promotions and in-store activations that reached consumers and drove revenue
Education
University of Michigan-Dearborn
Bachelor of Business Administration - BBA, Marketing
2010 — 2015
Wayne State University - Mike Ilitch School of Business
Master of Business Administration - MBA, Digital and Business Analytics; Sports and Entertainment Management
Skills
- Time Management
- Marketing Research
- Market Research
- Team Building
- Management
- Digital Marketing
- Project Management
- Leadership
- Microsoft Office
- Sales
- Data Analysis
- Account Management
- Team Leadership
- Customer Service
- Social Networking
- Social Media
- Social Media Marketing
- Advertising
- Outlook
- Training
- Cold Calling
- Event Planning
- Marketing
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