Cigdem Arslan
Executive Director of Performance @OMD
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WORK HISTORY
Executive Director of Performance @OMD
London, GB
Agile Performance & Product
EDUCATION
Theodor Mommsen Gymnasium - Leipzig
Exchange Program with AFS, high school exchange
Regent's University London
Master’s Degree, International Marketing Management
Kabatas Erkek Lisesi
High School, Department of Science
FMV Isik University
Bachelor's Degree, Mathematical Engineering
SKILLS
ABOUT CIGDEM ARSLAN
15 years in the marketing industry. Experienced in various industries such as e-commerce, FinTech, InsurTech, SaaS, retail, FMCG, automotive, luxury, travel and more. My approach to marketing is data driven. My skills include: B2B, B2C*Project management /agency & client management*Optimisation of customer journeys, conversion rates, ROAS*Performance marketing *Creation and management of cross-channel digital marketing strategies *International marketing management (application of global and local marketing strategies)*Delivery of marketing insights and data based recommendations*Conversion funnel optimisation through web analytics, A/B & multivariate testing and personalisation*Corporate and individual digital marketing trainings*Data analytics*Automation of processes and reporting Experienced in SQL, Tableau, Sisense, BranchIO, Google Data Studio and Web Analytics tools such as Oracle Infinity, Adobe, GA4.
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