Cierra Woodard
Web Product Manager | Driving Growth through Strategic Website Development and Cross-Functional Collaboration
- Role
- Web Product Manager at Databricks
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Cierra Woodard
Experienced Creative Producer and Project Manager with a demonstrated history of working…
Experience
Web Product Manager
Mar 2024 — Present
I lead strategic website redesigns for high-traffic sections of databricks.com utilizing data-driven insights and personalization strategies to optimize user experience and conversions. Key responsibilities include- Develop project plans to execute strategic initiatives, streamline component libraries, reduce tech debt, and drive collaboration across cross-functional teams—including Design, Copy, Product Marketing, Legal, and Customer Relations- Conduct in-depth analysis of web traffic, user behavior, and conversion data to enhance user journeys and inform design decisions- Define and implement dynamic promotional strategies across the website, designed to leverage personalization attributes and audience segmentation to maximize impact and improve lead capture efforts.
Education
Eastern Florida State College
Associate of Arts (A.A.), Dual Enrollment
2010 — 2012
Full Sail University
Bachelor of Science (B.S.), Graphic Design
2012 — 2015
Skills
- Logo Design
- Product Marketing
- Strategy
- Social Media Marketing
- Adobe Creative Suite
- Customer Service
- Leadership
- Photography
- Brand Development
- Quality Assurance
- Corporate Branding
- Graphic Design
- Branding & Identity
- Computer Proficiency
- Marketing
- Social Media
- Microsoft Office
- Cinema 4d
- Email Marketing
- Agile Methodologies
- Management
- Adobe Illustrator
- Typography
- Indesign
- After Effects
- Motion Graphics
- Google Analytics
- Google Adwords
- Photoshop
- Mac
- Team Leadership
- Web Design
- Mac Os
- Branding
- Sound Editing
- Video Production
- Brand Management
- Digital Marketing
- Marketing Strategy
- Search Engine Marketing (Sem)
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