Cierra Martin

Director, Paid Social

Role
Director at Publicis Groupe
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Cierra Martin

I specialize in paid social strategy, full-funnel growth, and large-scale media investment management, with a proven track record of driving measurable business outcomes for Fortune 500 and high-growth brands. My expertise spans performance marketing, brand awareness, customer acquisition, and conversion optimization, with a strong focus on building scalable strategies that deliver meaningful downstream impact.With eight years of experience across both agency and brand side, I have owned strategy for multi-million dollar media portfolios, directed high-performing teams, and developed acquisition and retention plans that drive downstream business KPIs. As a strategic leader, I’m passionate about leveraging emerging technologies, advancing data-driven marketing practices, and building performance programs that create long-term competitive advantage.

Experience

  1. Director

    Publicis Groupe

    Feb 2026 — Present · New York, NY, US

Education

  • Susan E. Wagner High School

    Advanced Regents Diploma

    2011 — 2015

  • Hunter College

    Bachelor of Arts - BA, Media Studies

    2015 — 2019

  • Hunter College

    Bachelor of Arts - BA, English Language and Literature, General

    2015 — 2019

Skills

  • Creative Writing
  • Writing
  • Editing

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Cierra Martin — Director at Publicis Groupe in Brooklyn, NY, US | Unifers