Cierra Martin
Director, Paid Social
- Role
- Director at Publicis Groupe
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Cierra Martin
I specialize in paid social strategy, full-funnel growth, and large-scale media investment management, with a proven track record of driving measurable business outcomes for Fortune 500 and high-growth brands. My expertise spans performance marketing, brand awareness, customer acquisition, and conversion optimization, with a strong focus on building scalable strategies that deliver meaningful downstream impact.With eight years of experience across both agency and brand side, I have owned strategy for multi-million dollar media portfolios, directed high-performing teams, and developed acquisition and retention plans that drive downstream business KPIs. As a strategic leader, I’m passionate about leveraging emerging technologies, advancing data-driven marketing practices, and building performance programs that create long-term competitive advantage.
Experience
Director
Feb 2026 — Present · New York, NY, US
Education
Susan E. Wagner High School
Advanced Regents Diploma
2011 — 2015
Hunter College
Bachelor of Arts - BA, Media Studies
2015 — 2019
Hunter College
Bachelor of Arts - BA, English Language and Literature, General
2015 — 2019
Skills
- Creative Writing
- Writing
- Editing
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