Ciea Palmer
Senior Marketing Leader... Transforming Customer Insights into Measurable Growth Through Strategic Marketing Leadership | 15+ Years Driving B2B & B2C Marketing Success | Creative Connector | PMP-Certified Project Manager
- Role
- Marketing Manager B2b at Realpage
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Ciea Palmer
With over 15 years of experience as a marketing leader, I specialize in customer lifecycle strategy, cross-functional enablement, and campaign optimization. At RealPage, a large private equity owned software company, I dramatically accelerated product adoption by increasing our email campaign output eightfold during my tenure. My approach to email marketing delivered outstanding results, including 662,220 emails sent with a remarkable 39% average open rate—double the industry benchmark. Leadership has recognized my deep audience understanding and ability to drive business outcomes. I am committed to fostering team excellence and elevating brand impact through targeted, multi-channel communication. Investing in my professional growth, I earned a PMP Certification and completed a PM Bootcamp.AREAS OF EXPERTISEInnovative Product Launch •Go-to-Market Strategy • Content Development • Customer Engagement and Development • Process Innovation • Social Media Growth •Sales Growth• Campaign Strategy and Performance • Campaign Segmentation •Customer Journey Optimization •Event Innovation & Campaign Management • Strategic Initiatives • Product Adoption •Cross-Functional Leadership • Employee Engagement •Global Strategy •Brand Development• Brand Relaunch• Strategic Planning •Partnership Activation •Executive Reporting TECHNICAL PROFICIENCIESMarketing Automation Platforms (e.g, Salesforce, HubSpot, Marketo) Email Marketing Tools (e.g, Mailchimp, Pardot) CRM Systems Data Analytics & Reporting (Google Analytics, Tableau) Project Management Software (Asana, Trello, Jira) OS: Microsoft Office Suite
Experience
Marketing Manager B2b
Oct 2023 — Present
Education
Portland State University
Bachelor of Arts (B.A.), Liberal Arts and Sciences, General Studies and Humanities
Skills
- Project Management
- Event Management
- Customer Service
- Advertising
- Retail
- Beverage Industry
- Contract Negotiation
- Budgeting
- Brand Development
- Brand Awareness
- Team Leadership
- Social Media
- Event Planning
- Marketing Management
- Sales
- Email Marketing
- Social Media Marketing
- Beer
- Market Planning
- Marketing
- Marketing Communications
- Brand Management
- Marketing Strategy
- Budgets
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