Cicily Trice

About Cicily Trice

I bring clarity to complexity, turning digital strategy into brand momentum. It’s where data meets storytelling to build campaigns that resonate, partnerships that endure, and performance that drives growth.’’Retail media and digital strategy leader with 20+ years of experience driving growth for global brands and top retailers. Proven success managing multi-million-dollar beauty portfolios at Ulta Beauty, leading high-impact campaigns that deliver measurable ROI and deepen client engagement. Expert in omni-channel campaigns, retail media networks, and brand partnerships, with a track record of influencing executives through data-driven insights. Recognized for scaling enterprise impact, optimizing media performance and aligning cross-functional teams for flawless execution. Strong background in project management and stakeholder engagement, integrating marketing, merchandising and ad operations to deliver seamless execution.

Experience

1. Associate Manager, Ub Media - Account Management

   Ulta Beauty

   Apr 2023 — Present

   Led strategic planning and execution of high-touch digital media campaigns for top-tier brand partners across UB Media, aligning internal teams (marketing, merchandising, ad operations) and external stakeholders to deliver high-impact results, driving stronger guest engagement, measurable partner ROI and revenue growth.

Education

• University of Wisconsin-Stevens Point

  Bachelor's degree