Cassandra Ichniowski

WORK HISTORY

EDUCATION

SKILLS

ABOUT CASSANDRA ICHNIOWSKI

I help people figure out what story they’re trying to tell, and how to translate it into immersive, audience-centered experiences.Over my career, I’ve worn many hats, often several at the same time—creative technologist, executive producer, account director, experience strategist. and briefly, mo-cap performer. Regardless of role, my work has always lived at the intersection of innovative storytelling and creative technology in live, immersive experiences. I specialize in distilling strategic foundations and core narrative with partners, clients, and creative leads—developing a clear framework and north star that guides concept development. As a champion for that creative strategy, I help teams navigate from big idea to tangible experience, balancing audience needs, creative vision, and strategic objectives all the way through design, production, and launch.My background spans start-ups, Fortune 500 brands, non-profits, and academia—collaborating with multidisciplinary teams to build story-driven experiences that invite participation and leave lasting impact.Satisfying both my inner theater kid and my persistently curious mind, I’m most fulfilled when making intuitive, immersive experiences with like-minded collaborators through purposeful storytelling and creative strategy.I hold a B.S.E. in Computer Graphics & Theater from the University of Pennsylvania and a Masters of Entertainment Technology from Carnegie Mellon.Specialties: Creative Strategy, Narrative Development, Experience Design, Content Research, Concept Development, Immersive Storytelling, Experiential Marketing, Brand Experience, Interactive Storytelling, Themed Entertainment.