Cibi Selva Kumar R
Digital Marketing Specialist | Performance Marketing | SME in Google Ads | Master\'s degree in Marketing & Operations
- Role
- Digital Marketing Specialist at AdYogi
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Cibi Selva Kumar R
A highly motivated and result-focused individual experienced in both Online and Offline…
Experience
Digital Marketing Specialist
Mar 2021 — Present · Gurugram, IN
Creating and executing a strong performance marketing strategy & execution plan.Developing and managing digital prospecting and remarketing campaigns.Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.Handled monthly ad spends of 1.5cr+ for Ecommerce brands and managed to give them maximum returns through regular optimisations on Facebook ads manager and google ad words. Managed top tier clients including Koskii, Setu, Indus Valley, W for Woman, Kaff appliances, Borosil, etc from various industries like Home appliances, furniture, apparel, online nursery, and FMCG.Subject Matter Expert for Google Ad campaigns and helped several brands to increase return on investment (ROI) Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
Education
THIAGARAJAR SCHOOL OF MANAGEMENT
Master of Business Administration - MBA
2016 — 2018
R.M.K Engineering College
Bachelor of Engineering - BE
2012 — 2016
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