Christy A.

About Christy A.

Hi there! I\'m Christy Augsburger, Head of Marketing at Rewriting the Code, a nonprofit organization empowering a community of 40k+ women in tech. With more than a decade of experience in marketing, I have a passion for creating and executing innovative and technology-forward strategies that elevate customer and constituent engagement, drive revenue and membership growth, and support the organization\'s mission and vision.I specialize in digital, event, and community marketing, leveraging my skills in core brand communications, customer lifecycle management, strategic partnership building, sales enablement, and project management. I also have a strong background in process improvement and change management. I value building authentic and lasting relationships with constituents and stakeholders, leading with radical candor, and embracing new challenges and opportunities.

Experience

1. Head of Marketing

   Rewriting The Code

   Jun 2025 — Present

   Developing and spearheading the marketing department at this nonprofit dedicated to empowering over university and early-career technologists- Pioneered integrated marketing strategies, leading to 171% membership growth since 2022. Delivered $4.4M in pipeline value for sales during tenure, with inbound MQLs increasing by 4x since 2022- Developed a go-to-market marketing strategy for entering the UK. Grew UK membership by 351% within the first year of launch. UK branded search queries increased by 72%, and UK new user website traffic increased by 59% YoY- Spearheaded the launch of RTC\'s first public relations initiative by assembling and leading a dedicated PR team. Secured coverage in 160+ media outlets—including Newsweek, Essence, and CNBC—resulting in a +27% lift in branded search growth- Established generative AI discoverability and relevance as a growth priority, resulting in an 859% YoY increase in website traffic from LLMs and conversion rates 51% higher than other channels- Led market-driven updates to the organization\'s messaging and positioning in response to a shifting federal policy landscape, ensuring relevance while reducing operational risk. Guided the cross-functional rollout of opening the community to all, ensuring clarity and continuity for members and partners- Develop and lead a team of three marketing managers and oversee external consultants and agency partners to scale marketing efforts and impact.

Education

• University of Nevada-Las Vegas

  Business, emphasis on Marketing

• College of Southern Nevada

  Music Business and Technology