Ciara Willett
Senior Mixed Methods Researcher at Nielsen | PhD, Cognitive Psychology
- Role
- Senior Ux Researcher at Nielsen
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Ciara Willett
I’m a UX Operations Program Manager with extensive expertise in mixed-methods research…
Experience
Senior Ux Researcher
Sep 2022 — Present
I lead UX research and strategy for high-priority initiatives supporting a 70K-person national research panel. My work focuses on using research to inform product strategy, improve the participant experience, and strengthen alignment between design, product, operations, and leadership teams- Established a unified research roadmap that prioritized high-impact studies, clarified design direction, and informed go-to-market decisions- Led research on best practices for incentivizing panelists, informing scalable and user-friendly processes- Designed and tested a self-guided equipment-return experience that reduced the need for in-person visits while maintaining high satisfaction- Partnered with cross-functional teams to improve transparency and comprehension of device technology across 50+ user-facing materials- Conducted mixed-methods research to identify and address friction points during setup, improving early engagement and user confidence.
Education
University of Pittsburgh
Doctor of Philosophy - PhD, Cognitive Psychology
2017 — 2022
St. Mary's College of Maryland
Bachelor of Arts (B.A.), Psychology, Educational Studies Minor
2010 — 2014
Seton Hall University
Master of Science (M.S.), Experimental Psychology, Concentration in Cognitive Neuroscience
2015 — 2017
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