Ciara Shields
Brand Manager @Tesco
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WORK HISTORY
Brand Manager @Tesco
EDUCATION
University of Hertfordshire
Visual Merchandising FDA
ABOUT CIARA SHIELDS
As the Innovation Trade & Activation Manager at Tesco, I contribute to shaping and enhancing strategic programmes and propositions by leveraging over fifteen years of experience in retail, visual merchandising, customer insight and team leadership. My role focuses on creating impactful initiatives, driving internal alignment, and delivering comprehensive solutions from concept to execution. By mobilising internal support through compelling storytelling and influential communication, I lead key programmes such as the Accelerator Programme and supplier event initiatives. My strong foundation in customer insights and SRM enables me to bring a fresh perspective, adaptability, and resilience to every challenge I undertake.
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