Ciara Farren
Director Public Affairs Marketing, Europe @Meta
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WORK HISTORY
Director Public Affairs Marketing, Europe @Meta
London, GB
I am a senior Marketing and Stakeholder Engagement specialist, with a record of delivering high impact external marketing and government engagement campaigns for the technology and telecommunications sectors. I currently lead public affairs marketing across Europe for Meta, a multinational technology conglomerate, leveraging the Facebook, Instagram, WhatsApp and Meta brands. Informed by market research, I develop and execute high impact brand advertising strategies, resulting in campaigns across multiple European markets and languages, creating content for broadcast, print, digital, social, audio, newsletters and out of home. I formulate media buying strategies in partnership with leading media agencies, and develop content in collaboration with internal and external creative agencies.
EDUCATION
University of Limerick
MA
Queen's University Belfast
BA
Trinity College, Dublin
MSc
ABOUT CIARA FARREN
Steering public affairs marketing for Meta in Europe, my role involves crafting and implementing high-impact campaigns that resonate with diverse audiences across multiple languages and platforms. Recognizing the importance of digital safety, we recently launched a multi-faceted European campaign to promote Instagram’s Teen Accounts, emphasizing robust security features and parental engagement tools. With expertise in marketing, technology policy and European law, I work closely with media agencies and creative agencies to advance Meta\'s narrative. Our team\'s commitment to protecting users from frauds and scams culminated in a widespread educational initiative across eight European markets, demonstrating our proactive stance in fostering a secure and informed digital community.
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