Cianan Odowd
Senior Insight & Strategy Consultant @Cambridge Design Partnership
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WORK HISTORY
Senior Insight & Strategy Consultant @Cambridge Design Partnership
Cambridge, GB
Senior Consultant and Insights Research Lead within CDPs Insights & Strategy group. Leveraging my experience to deliver innovative thinking and strategic insights work to a range of clients across FMCG, Consumer Technology, THR and Industrial sectors.I am currently leading the Insights & Strategy team’s fast paced Netnography (Digital Intelligence) capability to provide actionable insights & strategy deliverables to clients across a range of FMCG categories and international markets.Spearheading strategic internal initiatives to leverage AI based tools and processes across the entire organisation.
EDUCATION
St Benedict's Catholic School
A Level, Design & Technology, Geography, Computer Studies, General Studies
Brunel University of London
BA, Industrial Design and Technology
SKILLS
ABOUT CIANAN ODOWD
I am a Design Strategist with a passion for meaningful and transformative idea generation for the businesses I serve. I come from a background in product design, moved into consumer research and insights, and now deliver strategic thinking. My unique blend of experience traverses R&D processes and visual communication, through to deriving meaningful consumer insights and applying them to business needs. This mix has created relevant strategies that have proven highly successful for clients across FMCG, F&B, Tech, Automotive and Consumer product categories. As a Senior Design Strategist at Quantum I managed and undertook entire strategy, innovation and insights project lifecycles from scoping of briefs, bespoke proposals and pitches, costing, through to project delivery, workshops and presentations. My recent role as the Associate Partner / Associate Vice President of WeDig, Quantum\'s Digital & Social Intelligence Team, saw me build the practice from the ground up, growing the team to deliver insight backed digital strategies for a number of global clients.My previous roles as a Product Designer or Design Engineer include delivering product design solutions and expertise for Dyson, BodyTrak, Maya Lighting and P&G Gillette.My goals: To help companies develop key strategies and ultimately build meaningful stuff that people love to talk about, use, and just can’t go without.
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