Chynna Dulay
Product Marketing Assistant Manager @The Walt Disney Company
Signup · Get unlimited contacts
WORK HISTORY
Product Marketing Assistant Manager @The Walt Disney Company
Glendale, CA, US
I lead the end-to-end strategy, execution, and optimization of the Disney+ Perks site, driving subscriber engagement and retention. My work includes UX/UI enhancements and layout optimization to deliver seamless user journeys- Lead offer configuration workflows including setup, QA, and deployment of promotional offers collaborating closely with cross-functional teams (Partnerships, Product, Engineering, Legal, Design)- Own SEO strategy for the Perks platform, increasing discoverability and performance through keyword optimization, metadata management, and technical SEO best practices- Drive content strategy from copy development to legal reviews, localization across global markets, and editorial management- Partner with Consumer Insights and Analytics to interpret user behavior, A/B test results, and research findings, fueling a continuous test-and-learn roadmap for site and campaign performance- Deliver performance updates, strategic roadmaps, and optimization opportunities, ensuring cross-team alignment.
EDUCATION
California State University, Northridge
Bachelor's Degree, Communication and Media Studies
SKILLS
ABOUT CHYNNA DULAY
I’m a Product Marketing Assistant Manager with expertise in loyalty, retention, and growth marketing across streaming, entertainment, and digital platforms. With a proven track record at Disney+ and DIRECTV, I design and execute data-driven marketing strategies that drive subscriber engagement, optimize user experiences, and reduce churn.At Disney+, I lead the end-to-end strategy for the landing page, owning SEO, content lifecycle management, UX/UI enhancements, and offer configuration workflows. I collaborate with Partnerships, Product, Engineering, Legal, Consumer Insights, and Design to deliver seamless digital experiences while leveraging A/B testing, analytics, and insights to continuously optimize performance.Previously at DIRECTV, I specialized in loyalty and retention initiatives, executing programs such as reward card promotions, premium channel gifting, sweepstakes, and predictive-modeling-based offers to proactively mitigate churn. My work resulted in statistically significant churn reduction and innovative frameworks that scaled during both business-as-usual and crisis scenarios.I thrive at the intersection of strategy, analytics, and subscriber experience.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.