Sylvia Chu
AdTech & Analytics | Strategy & Optimization | Retail Media
- Role
- Director, Media Activation at Sam S Club Connect
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Sylvia Chu
Strategic digital media leader with deep expertise in adtech and analytics, I specialize in driving demand and supply-side strategies, and delivering insights that unlock advertising performance. At Walmart, I lead a high-performing team driving innovation across programmatic auction-based buying, self-serve platform capabilities, and scalable GTM strategies. I’ve shaped monetization strategies for numerous Comscore Top 100 companies and thrive at the intersection of data, technology, and media. Passionate about simplifying complexity and unlocking growth in the evolving media landscape.
Experience
Director, Media Activation
Nov 2025 — Present
Education
UC Riverside
Bachelor of Science (BS)
Pace University - Lubin School of Business
Master of Science (M.S.)
Skills
- Data Visualization
- Tableau
- R
- Spss
- Mobile Applications
- Social Media
- Marketing
- Project Management
- Social Networking
- Microsoft Excel
- Microsoft Office
- Qualtrics
- Simmons
- Nielsen
- Html5
- Office Management
- Workflow Management
- Workforce Planning
- Healthcare
- Hospitals
- Patient Education
- Medical Terminology
- Cpr Certified
- Clinical Research
- Microsoft Word
- Powerpoint
- Management
- Microsoft Powerpoint
- Research
- Customer Service
- Public Speaking
- Jira
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