Sherry W.

About Sherry W.

I’m a product design leader with 10+ years of experience building large-scale digital products, currently leading ad experience design at Samsung Ads.My work sits at the intersection of user experience and monetization strategy, shaping how advertising appears across Samsung’s ecosystem — including Smart TVs, streaming services, mobile devices, and connected appliances.Over the past several years, I’ve helped scale the design foundation for Samsung’s advertising platform: establishing design workflows, shaping cross-device ad experiences, and partnering closely with product, engineering, and research teams across the US and Korea.The products my team designed now support a major portion of the organization’s advertising surfaces and contributed to significant revenue growth as Samsung’s ad platform expanded globally.I enjoy operating at the intersection of design craft, product strategy, and organizational leadership — helping teams navigate ambiguity, align around shared goals, and deliver experiences that work for both users and businesses.

Experience

1. Senior Design Manager

   Samsung Electronics America

   Jan 2025 — Present

   Led design for customer-facing advertising experiences across Samsung’s ecosystem including Smart TV, Samsung TV Plus, mobile devices, and connected appliances• Established design workflows and cross-team collaboration models for the advertising product & engineering group• Designed 30+ advertising experiences across multiple devices and platforms• Partnered closely with product, engineering, and research teams across the US and Korea to align UX strategy and product roadmap• Contributed to the growth of Samsung’s advertising platform as it scaled into a major revenue channel for the company

Education

• Southern Polytechnic State University

  Bachelor of Science, Electrical Engineering Technology

• North China University of Technology

  Bachelor of Science, Electrical & Information Technology

• Stanford University

  Design Thinking and Design Leadership

• Georgia Institute of Technology

  Master of Science, Human Computer Interaction

Skills

• Rapid Prototyping
• Sketch
• Design Leadership
• Axure Rp
• Cognitive Walkthrough
• Information Architecture
• Html/Css
• Adobe Creative Suite
• Tableau
• Human Computer Interaction
• Mobile Application Design
• Mobile Interface Design
• UX Design
• Usability
• Php
• Java
• Interaction Design Life Cycle
• Javascript
• Design Thinking
• Interaction Design
• Information Visualization
• Wireframes
• UI Design
• After Effects
• Focus Groups
• Photoshop
• Mobile Interaction Design
• Task Analysis
• Mobile Web Design
• Design Management
• Video Editing
• Visual Design
• Online Community Design
• Usability Testing
• Design Method
• Design Philosophy
• User-Centered Design
• Prototype
• Heuristic Evaluation
• Wireframing