Chuck Smith

About Chuck Smith

Skilled MarCom professional with extensive experience in all aspects of strategic communications (B2C/B2B) including a 360° scope of marketing, public relations, social media and business maximization expertise. Proven leader with a particular emphasis in the hospitality/tourism industry.Marketing Communications and Public Relations Specialties include: Media RelationsMarketing Services DirectionSocial Media/Reputation Management e-MarketingDirect MailCopywritingWebsite Development Crisis CommunicationsNew Business/Product Launches Advertising/Creative Development PresentationsCommunity Relations/Goodwill Internal Communications Promotions/Special Events

Experience

1. Director of Marketing Communications

   Penn-Florida Realty Corp. Now Leasing

   Oct 2022 — Present · Boca Raton, FL, US

   Leads the corporate Marketing Communications for this Commercial Real Estate and Development company. Oversees all aspects of communications including public relations, social media, copywriting, and more. Directs brand strategy, digital marketing, marketing services, website, and collateral development for each line of business including commercial leasing, multi-family rentals, real estate sales, hospitality and private club.Founded in 1987, Penn-Florida Companies has established its reputation as an industry-leading owner and developer of unique real estate offerings, including residential, commercial, hospitality, mixed use, retail, and private clubs. The Company specializes in one-of-a-kind properties, with a focus on identifying market niches in strategic locations. Penn-Florida is home to some of the most talented and experienced professionals in the industry and is known for a culture of excellence and a commitment to quality, luxury, and service.

Education

• University of Southern Indiana

  BS, Communications

• University of Evansville

  Communications

Skills

• Internet Marketing
• Social Marketing
• Hospitality Marketing
• Corporate Branding
• Special Events
• Integrated Marketing
• Marinas
• Communications Strategy
• Corporate Communications
• Emarketing
• Resorts
• Public Relations Skills
• Event Management
• Crisis Communications
• Sales Support
• Digital Marketing
• Brand Communication
• Hospitality
• Promotions
• Market Launch
• Yachting
• Brand Development
• Sales Operations
• Nautical Tourism
• Hotels
• Publicity
• Brand Awareness
• Strategic Communications
• Marcom Professional
• Social Media
• Direct Mail
• Tourism
• Market Planning
• Social Media Marketing
• Advertising
• Marketing Communications
• Web Development
• Marketing Communications Planning
• Hospitality Industry
• Marketing Strategy