Chuck Loparo

About Chuck Loparo

I’m a performance driven and strategic executive with a passion for sales and marketing…

Experience

1. Director of Sales & Marketing

   Midwest Tool & Cutlery Co

   Feb 2015 — Present

   Create and implement strategic long-term and annual sales and marketing plans for national and international markets.  Identify changes in key markets and competitive pressures to develop and modify strategies and tactics accordingly.  Meet with key clients, assisting sales representatives with maintaining relationships, negotiating, and closing deals.  Select, develop, and coach independent manufacturer representatives for select markets.  Negotiate pricing, purchasing, and rebate agreements with strategic accounts.  Develop and cultivate relationships with industry influencers and strategic partners.  Collaborate with management to define overall company strategy related to product development, packaging, product positioning, and pricing to produce highest possible long-term market share.  Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.  Manage all social media activities and advertising.  Oversee proper management of PIM data, SEO content, images, and video content.  Prepare and review with management and select departments periodic sales reports.  Analyze and control expenditures of department to conform to budgetary requirements.  Work with other departments (Accounting, Shipping, and Manufacturing) to address key business issues and opportunities.  Coordinate and attend exhibitions, conferences, and trade shows.