Chuck Heald

About Chuck Heald

Working with C-suite executives, I connect marketing and communications strategies and objectives to organizational goals. I am a seasoned strategic executive with marketing, client management, crisis, brand, and corporate communications experience. This includes expertise in product, digital, B2C, and B2B marketing. I possess a successful track record directing cross-functional teams in highly regulated organizations. I have worked for a startup and some of the largest healthcare organizations in the United States, where I developed campaigns to motivate people to take action and increase brand awareness. My skills in brand, crisis and change management, strategic planning, presenting, and managing large budgets and high performing, results-driven teams quickly provide me the ability to define what matters, how to measure it, and how it can be monetized for best ROI. c••••••••@gmail.com

Experience

1. Director, Advocacy & Marketing

   HonorBridge

   Apr 2018 — Present · Raleigh-Durham, NC, US

   I save lives by increasing the number of registered organ, eye and tissue donors. This is primarily driven through B2C marketing campaigns reaching specific audiences throughout North Carolina. I drive our paid, owned, and earned media to exceed our goals.As an executive team member, I work closely with the C-Suite, directing our issues and brand management, internal communications, public relations, advocacy, and executive communications that support strategic goals and enhance the organization\'s reputation. Additionally, I serve as the spokesperson and am responsible for volunteer programs.I was instrumental in the creation, advocacy, and of the passage of two HonorBridge bills that saved and healed countless lives for those needing tissue transplants. Additionally, I am led the organization\'s rebrand, restructured the internal communications process, handled crisis communications through multiple hurricanes and COVID-19, landed numerous media stories, increased CEO visibility, advocated to federal legislators on multiple issues, greatly enhanced relations with key partners, developed strategic plans to reach key markets to increase the percentage of registered organ, eye, and tissue donors.

Education

• PennWest Clarion

  Communications

Skills

• Leadership Development
• Strategic Planning
• Event Management
• Crisis Communications
• Advertising
• Nonprofits
• Event Planning
• Corporate Communications
• Public Speaking
• Editing
• Nonprofit Organizations
• Social Media
• Volunteer Management
• Strategic Communications
• Blogging
• Non-Profits
• Marketing Communications
• Marketing
• Public Relations
• Internal Communications
• Newsletters
• Media Relations
• Social Media Marketing
• Community Outreach
• Community Development
• Fundraising
• Press Releases
• Speech Writing
• Program Development
• Social Networking