Chuck Ellis
Marketing Director | Storytelling & Strategy in the TIC Industry
- Role
- Digital Marketing Director at AmSpec Group
- Location
- Gainesville, FL, US
- LinkedIn followers
- 500 followers
About Chuck Ellis
Media producer turned marketer, I\'ve covered a lot of ground for staying almost entirely in my native Florida. Along the way, I took opportunities to work on campaigns with ABC News, CBS’s The Talk, Big Green Egg, Extreme Makeover: Home Edition, Bubba Foods, America’s Next Top Model, and Conan O’Brien. I crafted marketing and advertising messaging in the television, food safety, home decor, and real estate industries for startups and well established businesses alike. As a data driven creative, I love finding ways to make marketing a measurable and critical profit driver for my team. I\'ve walked with companies through four corporate rebrands and the launch of two new brands. I look forward to seeing whose message I can light a fire under next. When I\'m not up to my eyeballs in market strategies and analytics, I can be found busting my knuckles on the 1964 Valiant in my workshop. My specialties include:•Media Buying•Traditional and Digital Advertising•ROI Measurement and Reporting•Advertising and Marketing Strategies•Inbound Marketing•SEO and Content Marketing•Emotional Marketing•Affiliate Marketing•Customer Delight•Social Media•Trade Shows & Events•Multimedia Campaigns
Experience
Digital Marketing Director
Jun 2025 — Present
As AmSpec’s Marketing Director, I lead our global marketing efforts with a focus on digital strategy, brand storytelling, and sustainable growth. From overseeing our inbound funnel to driving high-impact lead gen campaigns, I’m helping shape the way we show up across regions, services, and sectors—especially in emerging areas like sustainability and the energy transition.I work across teams to bring our technical expertise to life through clear, compelling content—whether that’s a client-facing explainer, an SEO-optimized web experience, or a targeted LinkedIn campaign. I collaborate with internal stakeholders, agency partners, and our social media team to build integrated campaigns that drive awareness, trust, and engagement.I also oversee AmSpec’s marketing analytics, ensuring we’re tracking KPIs that matter—from lead volume to campaign ROI—and using those insights to continuously improve. As our department grows, I’m focused on building a nimble, data-driven team that’s aligned, informed, and ready to adapt.At the heart of it all: helping AmSpec tell its story with clarity and impact in a rapidly evolving world.
Education
Southeastern University
Bachelor of Science, Communications
1999 — 2003
University of Florida - Warrington College of Business
Master of Business Administration, Marketing
2010 — 2011
Skills
- Public Relations
- Media Relations
- Video
- Microsoft Office
- Online Advertising
- Video Production
- Social Networking
- Social Media Marketing
- Entertainment
- Video Editing
- Email Marketing
- Crm
- Adobe Creative Suite
- Event Planning
- Radio
- Powerpoint
- Customer Service
- Trade Shows
- Writing
- Brand Management
- Marketing Strategy
- Creative Direction
- Market Research
- Editing
- Broadcast
- Final Cut Studio
- Leadership
- SEO
- Event Management
- After Effects
- Photoshop
- Social Media
- Digital Media
- Promotions
- Marketing Communications
- Graphics
- Strategy
- Public Speaking
- Digital Marketing
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